Slim-be responsive landing page


We were tasked to design and build a second-screen responsive landing page for weight-loss brand Slim-Be to help promote and sell their new range of "Portion Shots".

The campaign was launched along with a TV commercial with the goal of increasing the conversion-rate of Slim-Be's under underperforming website. Complete with an explainer video featuring Christine Hamilton, the landing page set out to dispel myths and assure customers of the benefits of using the product. The campaign was a huge success with conversion-rate instantly increasing and the landing page provided valuable day-to-day performance based data.

Slim-Be second-screen landing page